Su:m37

su:m37 is a skincare brand under LG Household and Health Care. It centers on fermentation to come up with safe and highly functional products. Its name starts from “su, " meaning “to breathe” or awaken the skin. The colon-looking sign in the middle is a symbol of taking a break or breathing rhythm with vitality. The end says 37 degrees which is the optimal temperature for the human body and the temperature needed for yeast fermentation to naturally occur.

su:m37 Life, Devotion, and Waiting

su:m37 respects life and its vitality. Ingredients are chosen based on their vitality. The brand makes sure that ingredients are at their optimum and clean. These raw ingredients are prepared and cut to be ready for the process of fermentation.

This process revitalizes the skin’s natural power. A long wait is expected and respected for natural fermentation to occur. The brand has a Natural Fermentation Research Center located in the GangWon province—a clean area with no large-scale facilities polluting it.

Inside the facility, the formulation of su:m37’s products are done patiently. The “Natural Fermentation” of the brand is all about charcoal and oak and cedar wood ferments to facilitate natural fermentation where ingredients and microbes used to ferment are at their optimum as well as the temperature and humidity needed. They will be under an intensive fermentation process for 7 days and will be allowed to ferment slowly for 365 days that yielding yeasts repeatedly. su:m 37 also derives its bestseller, the su:m37 Secret Essence through this process.

After fermentation, the active properties of the raw natural ingredients and microbes are generated. With natural fermentation, the active ingredients are more preserved; hence, they are more effective in addressing skin problems. This also generates safer formulations where nothing synthetic is used. 

Best Products of su:m37

su:m37 is one of the most known K-beauty brands. It’s one of the mid to high-end skincare brands so if you’re new to the brand you might want to try their best-selling products first. We have the su:m37 Secret Essence, su:m37 Summa Elixir 8-Miracle Power Essence, su:m37 LosecSumma Elixir Essence Secreta, and su:m37 Waterfull CC Cushion Perfect Finish.

su:m37 Secret Essence

The su:m37 Secret Essence is also known as the Korean Miracle Essence as it solves aging problems and provides oxygen care. The essence offers total care from moisture, elasticity, radiance, even skin tone and texture, and translucent skin. It contains more than a hundred naturally fermented ingredients like rice and ginseng root, among others. 

su:m37 Summa Elixir 8-Miracle Power Essence

The su:m37 Summa Elixir 8-Miracle Power Essence contains Miracle 8 Repair, Cytosis, Orchid Y, and Ferm Theriaca that fights off aging and moisturizes, lifts skin, improves skin elasticity, improves the appearance of wrinkles, makes skin radiant, cares for the pore, evens out skin texture, and protects the skin barrier. It is gentle and very effective and users say it’s comparable to aesthetic medicine. You could also notice the instant effect of the product.

su:m37 LosecSumma Elixir Essence Secreta

The su:m37 LosecSumma Elixir Essence Secreta is a triple-layered mask that purifies, boosts self-regeneration, and revitalizes the skin. It also aims to strengthen the skin barrier while soothing even the most sensitive skin. It also helps improve skin tone and fine lines.

su:m37 Waterfull CC Cushion Perfect Finish

The su:m37 Waterfull CC Cushion Perfect Finish creates long-lasting base makeup for the foundation to withstand humid weather. It glides smoothly while covering pores, blemishes, and redness. It gives medium coverage that doesn’t cake over time. Additionally, this CC Cushion gives users a hydrated complexion because of the natural collagen extracted from plant and bamboo sap. 

Experience the Beauty of Natural Fermentation with su:m37

As su:m37 introduces the beauty of natural fermentation, we learn that raw ingredients become more potent, and penetrate deep into the skin. Hence, the process makes the brand’s formulations more effective. The brand respects life and its optimum vitality giving the brand an idea to get the best vitality from its raw ingredients. With its devotion to creating products that will resolve skin issues, su:m37 knew that waiting is key for products to give the vitality the skin needs, as well as, the strength and power to protect the skin from stressors.